Once we determine clear objectives for your content (based on your content marketing strategy), we can then begin the process of content creation and promotion.
Although it’s easy to say “we want to drive more traffic to our content,” the truth is most content out there is… well, ho hum at best.
You need to create content that is remarkable and attracts the attention of the right audience; whether influencers or your end customers (again, refer back to your content strategy for that answer).
Niche Player has created content for clients that:
- Drives search engine rankings
- Captures leads
- Educates customers
- Positions clients as thought leaders
- Builds their brand
Our promotion efforts are targeted based on your objectives. It’s not about the number of page views (although that is one measure), its about the impact of the content on your goals.
Once you have content worth engaging with, we can then:
- Reach out to influencers in the market
- Create targeted paid campaigns to improve visibility of the content
- Develop lead capture mechanisms as part of the content
- Promote the content in email and social media efforts
The deliverables for our content creation & promotion projects include:
- Research the topic to gather data for content creation
- Design and build the content elements
- Apply the necessary creative elements to make the content more shareable
- Publish the content on the necessary site(s)
- Promote the content to industry influencers and potential customers
What’s Next for Your Company?
If you’d like to learn more, please schedule a call and we’ll discuss your needs and how we might be able to help.