Any smart content marketing effort should begin with developing a content marketing strategy. The overall goal of your content marketing strategy project is to identify the goals you are trying to achieve then develop the […]
What We Do
Content Creation and Promotion
Once we determine clear objectives for your content (based on your content marketing strategy), we can then begin the process of content creation and promotion. Although it’s easy to say “we want to drive more […]
Social Media Marketing
Once you have a content marketing process in place, the ongoing promotion of your content (and business) on social media platforms can ensure an ongoing connection with your audiences. Which social media platforms are most […]
MARKETING BLOG
Episodes as Ads
Have you seen the newest ad format? Full length episodes that auto play. What? Two rules in effective advertising broken at the same time? Yes, that's right. Often times, … [Read More]
Can’t Spell Usability with YOU
One of the most common comments I hear from clients is, "When I am surfing the Web, I don't like when a site has..." The truth is your personal opinion doesn't really … [Read More]
A Lesson in Web Design – Keep the User in Mind
I'm looking to take my family back to Dave and Busters (it's been quite a while) for some family fun. I have one of their "power cards," which is where game play credits are … [Read More]
Be Careful Where Your Online Ad Lands
With so many online marketing opportunities to choose from these days, you really must be careful with where you want your ads to show. Check out this 2 minute video of a … [Read More]
Google AdWords Traffic Sources Explained
I get a lot of questions regarding the various sources of traffic from Google AdWords pay-per-click ad campaigns. Here's a 5 minute overview of the three different sources. I … [Read More]
The Rocket Science of SEO
Search engine optimization done right requires a well thought out strategy, relevant content and consistent effort. Is it rocket science? No. Is it easy? Absolutely not. The key … [Read More]